Comprehensive Crisis Management Plans
La Brea Media is fully armed with a comprehensive crisis plan that goes into effect before a crisis situation can hit. A comprehensive crisis plan is a checklist of action items that will ensure that all of your bases are covered. When an effective crisis plan is implemented, it can protect employees and investors, as well as lessen the damage done to the reputation of your company. This multi-step process will keep you from pulling the trigger too quickly on your response plan to a crisis and digging yourself an even bigger hole.
What is a Crisis Management Plan?
Our comprehensive crisis plan will first assess the risk your company is in before an actual crisis strikes. We will then designate triggers for the crisis plan to be activated should the worst happen. Next, a chain of command will be established to ensure that everyone is taking the same line of communication forward. After a base of operations is established, a crisis action plan will be implemented, including an internalized and externalized plan for communication. Our crisis team will pool our resources, research, and data to make sure that you come out looking clean on the other side of your critical situation. We understand that when a crisis happens, communication is key.
The first step to dealing with a crisis is to effectively communicate information to those it directly affects and those with the power to get your message out. At La Brea Media, we act fast to make sure we’ll be in control of the narrative when a story breaks. Our team will proactively handle damage control , monitoring media chatter, Google and social hits. If the case escalates, we’ll be on hand to diffuse it before further damage can be done.
Why Get a Crisis Management Plan?
Our social and media response will be key to telling your side of the story. We’ll shift the narrative, moving you into a positive light to ensure that your side of the story is handled in the best light possible, and that fallout is minimized. Media feedback and public opinion will be monitored and analyzed with finesse to make any necessary strategic adaptations. We’ll make sure that stakeholders are taken care of and those closest to the crisis are well protected.