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Can Bernie Sanders Replicate His Big L.A. Win?
ver the past six months, some of the hottest, youngest, and richest celebrities have thrown in for a plainspoken septuagenarian who, when asked about his skincare regimen, replied, “The doctor gave me something years ago, I put it on.” Ariana Grande, whose...
PR’s ‘Gay Guru’ Helps Celebrities Come Out
Growing up in the Midwest during the 1960s, Howard Bragman was fairly convinced he was an alien. "I was fat and Jewish and gay in Flint, Mich.," he says, "and that makes you a bit of a Martian because there's not a lot of peers, there's not a lot of role models to...
Obamas, not Kardashians, likely to be model as Meghan and Harry seek fresh brand
But the couple, formally known as the Duke and Duchess of Sussex, should move wisely to make themselves financially independent in a world where social media influencers like Kim Kardashian reign and where their visibility will be magnified rather than reduced,...
How Kevin Hart Could Have Saved His Oscar Gig if He Was ‘Sincere’ and Apologized: Expert
Kevin Hart might have saved his Oscars hosting gig if he had put more thought and care into his apology following backlash over his past homophobic comments, an expert tells PEOPLE. The comedian, 39, stepped down from the prestigious post last week and apologized...
Will America forgive Lori Loughlin? Inside the court of public opinion
SALT LAKE CITY — Lori Loughlin and Felicity Huffman took two different paths once the college admissions scandal became public. The two celebrity mothers were among dozens of parents accused of paying bribes so their children could get into elite universities. But...
Crisis Consultant on Why Felicity Huffman’s Prison Look Is “Pitch Perfect”
"Felicity, from a PR point of view, has played this pitch perfect from the very beginning, I don't think there's any room to criticize her," said consultant Harold Bragman in response to Martha Stewart calling Huffman's look "pretty schlumpy."Just how "schlumpy" is...
How Celebrities Should Say Sorry: A Pro Apologist Explains (Guest Column)
One of the more colorful, and perhaps apt, descriptions of public relations professionals is the term, “apologist.” While I’m willing to confess that I don’t love the term, I am willing to own it—particularly since I spend much of my time counseling clients in crisis...
College Admissions Scandal: 10 Ways to Know How Bad the Crisis Is
Howard Bragman, a longtime PR strategist and crisis manager, weighs in on the college admissions scandal that has ensnared “Desperate Housewives” star Felicity Huffman and “Fuller House” actress Lori Loughlin. Neither actress is a client of Bragman’s. Seeing your spin...
10 Things Every Celebrity Should Do When Making a Public Apology (Guest Column)
It’s true. PR people are often called “apologists.” I don’t bristle at that description, because apologizing and getting it right is a crucial skill set for today’s crisis manager. Apologies are hard to do — they are humbling, irritating and often required during...
10 Things Every Celebrity Should Do for Better Online Security
I’ve talked to clients and friends who have had their online accounts hacked and private information leaked. It’s repugnant. It feels like a huge violation and can make people feel helpless. Bringing massive awareness to the issue was three waves of leaks that exposed...
Culture of Crisis
You can’t turn on a television set, read a newspaper or surf the Internet without reading about another celebrity, company or politician in crisis. Not only do all our celebrities seem to get into trouble, but ironically, getting into trouble can actually turn people...